Rosemary Sutcliff – eminent children’s literature and historical fiction author – and her historical novel The Eagle of the Ninth have never in my mind until now been connected with American Football and the Super Bowl. But production company Focus Features will ‘air’ at the coming Super Bowl  XLV – the big American football event of the year – an advertising TV ‘spot’ for The Eagle  film (out Feb. 11 in USA), based upon  Sutcliff’s The Eagle of the Ninth story.

Those of you intrigued by the American film and football industries might like to know that ‘so far, Hollywood’s spend on Super Bowl advertising this year is on par with 2010, if not up a bit’. Several film  studios are ‘bypassing’ the game itself and airing advertisements during the festivities before the games, when rates apparently are ‘substantially lower’. This is what Focus Features are doing. Those of you football fans who find your way here can find more about the book, film and author all over this site!

Source: The Hollywood Reporter.